The World Wide Hair Tour, Davines’ annual appointment with its clients from all over the world, is back with the yearning to explore, without prejudices, remarkable places and phenomena to find the inspiration to develop its trend-setting multicultural vision. All of this in an ever-new, particularly stimulating location, in line with Davines’ perspectives.

After some editions dedicated to delve into the European scenario, WWHT 2012 is moving overseas to land in Miami, cinema and television icon/city, not to mention preferred destination for architects, artists and designers, with all the pros to become a new capital of culture.  But it is especially the welcoming spirit of the city, with its ability to fuse different lifestyles and offer everyone a new opportunity, that is in tune with the WWHT theme “Every day above the earth/ together is a good day” the quote is’ every day above the ground is a good day’ (quotation from the cult movie “Scarface”), a symbol of sharing and exchange between different realities.

Breathing the atmosphere of the great American shows, the event will take place in a legendary venue that has been riding high since the ’50s: the grand Fillmore Miami Beach at The Jackie Gleason Theatre which can host more than 2,400 people.

The most advanced trends in international hair design will be in the foreground, starting from the maxi show with the biggest names from Davines’ world on stage: Angelo Seminara, Davines Artistic Director, Johnny Othona and Pedro Inchenko, founders of Allilon Education, and other surprise stylists in a spectacular creative itinerary that will once more be enriched with unprecedented hints and inspirations proposed by the same Davines hairstylists. They will be playing the starring role in the 8^th edition of the World Style Contest, the contest that will designate the best interpreter of Davines’ style through a live show of the finalists selected worldwide, and in the Ecosalon Contest, that will compare the sustainability choices adopted by Davines’ salons to identify and reward the world’s most eco-sustainable one.

The in-depth voyage in style will be completed by the top level Look and Learn experience, for the first time together with the Davines Artistic Stylists USA and Angelo Seminara, and a show dedicated to Brian & Kirsten, the dynamic Danish duo who are very well known to Davines fans. On a cultural front, the full immersion in current trends will unwind through specific workshops and an exciting tour in Miami’s Design District to discover the overseas artistic avant-garde.

And to fully savour this multifaceted city which has the greatest ambitions, this privileged jet-set will be hosting the traditional theme party to enhance the spirit of creative sharing typical of the World Wide Hair Tour, on the exclusive Nikki Beach, an extraordinary combination of architecture from the 1930s and modern interior design. The party theme will pay homage to the cinema stars of the 1980s, a decade of glory for Miami that saw its maximum iconographic success.