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Natural and absolutely unique: every woman’s aspiration to beauty comes to life in the new Flamboyance Diva S/S 2012 collection signed by Davines Artistic Director, Angelo Seminara. A daily splendor drawing inspiration from the great style icons from the past, without falling into any of the Hollywood clichés, but grasping all their refinement, revisited in simple, contemporary and easy-to-wear looks.

Flamboyance Diva is dedicated to women who are committed to living their daily challenges with the desire to feel special without looking artificial, who enhance their uniqueness in a simple and spontaneous way, thanks to choices of styles in harmony with their essence.  Women who stand out with a charisma that goes beyond fashions: the character of Lauren, a medium-long haircut proposed in three styling versions ranging from wavy to pluckily curly; the essentiality of Audrey, a daring extra-short cut with tidy or untidy up-styled fringe; the sensuality of Brigitte, a profusion of free-falling hair or up-styles gather with apparent carelessness; the liveliness of Marylin, medium-length waves, sometimes more defined, soft or vibrating.
Touches of style that give rise to images of great intensity, built on light and organic shapes combined with fresh and feminine nuances, enhanced by the neutral tones of garments and the graphic impact of make-up, with strongly marked magnetic eyes and soft, natural looking lips.

The secret of this new application of Flamboyance is the sense of natural refinement interpreted in warm tone on tone nuances (light copper, peach, tobacco, sand, honey ) that celebrates an easy-chic woman, focusing once again on the revolutionary Flamboyage colour service.

Credits:
Artistic Director: Angelo Seminara
Colour specialist: Edoardo Paludo:
Photographer: Andrew O’Toole
Make up Artist: Anita Keeling
Stylist: Georgie Macintrye
Video Production: Colin Newman and David Baird, Accentuate UK Ltd