For his latest collection Angelo Seminara, Davines Artistic Director has drawn inspiration from a dynamic, yet elegant and feminine beauty that is typically “femme de Paris”.

The naturalness, resulting from a careful study of form and colour, is the inspiration and distinctive sign that Angelo represents in a model of contemporary woman, who is harmonious and sensual, spontaneous and nonchalant chic.

The Flamboyance Collection, that for the first time present the innovative colour technique Flamboyage, expresses itself through a series of proposals in different lengths, with daring haircut solutions, designed to enhance the natural movement of hair, spirited by the shades of saturated and bright nuances that have been harmoniously and elegantly developed on some of the most common natural bases: cold brown, dark blond and hazel.

A short cut develops with versatile layered lengths, asymmetric shapes enhanced by copper tones, and is interpreted in two interesting styling solutions: a more sophisticated look and one that is definitely Rock’n Roll.

A second, even shorter and more daring cut is developed on a bleached, almost white base, to be worn with a wild-looking fringe forward or combed backward with gel (For Wizards n.11 Instant Grip Glue).

The long cuts range from a dark straight symmetric cut with middle parting and diagonally defined lengths for a strong graphic look with a wavier, yet elegantly refined styling, to a warm and luminous blond cut with an imposing fringe and soft animated lengths that is interpreted in a grunge look, a posh version and a chic up style with maxi-chignon.

Flamboyance by Angelo Seminara symbolizes strong personality, yet essentially simple haircuts. The result is an easy-to-wear collection, which is at the same time extraordinarily innovative and surprising.

Watch Flamboyance video on youtube

Credits:

Photograper : Andrew O’Toole

Hairstyle: Angelo Seminara per Davines

Colour specialist: Edoardo Paludo

Make up: Denise Rabor

Styling: Georgie Macintrye

The Infinite Variety collection, created in collaboration with Tim Hartley, draws inspiration from some of the great artists to create a series of iconic images in which colour is the undisputed protagonist.
The first reference the latest Davines collection gets inspiration from is the use of colour that made Andy Warhol so famous. Who can’t remember that famous picture of Marylin Monroe reproduced in umpteen colour combinations? The second inspiration is from the Bauhaus with its shape and colour symbolism.  Tim Hartley refers to this concept when he says: “I wanted the cut to be a neutral yet characterising canvas for subsequent technical work, showing the fusion between geometry and the power of colour”. His muse is Louise Brooks who made the bob famous in the 20s, a versatile, feminine and always modern cut; just like Charlotte Perriand, immortalised with a marvellous bob on an LC4 chaise longue by Le Corbusier.
Infinite Variety proposes a number of pictures of the model where colour is the main protagonist: from the first in black and white with her natural hair colour, to the next in a romantic pastel blonde.
Then punk pink turns the model into a Young Rebel while pure red gives us her a “film star” version and elegant brown makes her a Femme Fatale.
The last step in this metamorphosis is luminous black, the Urban chic Gothic style’s extreme glamour weapon.

For more info on Davines Infinite Variety visit the Collection section on Davines.com