Following up from Angelo Seminara’s articles, let’s get started:

“Be creative! Angelo Seminara will choose the best idea you’re able to create and this one will became the new Flamboyage Meche Limited Edition!!!!

Here is all you need to know:

Take a short Flamboyage meche

• personalize it by using permanent markers
• take a picture of it
• send us the jpg picture (2MB max) through

(Option 1) Email:
1.       an email with your name and contact detail to a.alfieri@davines.it
2.       Add Subject: Flamboyage Limited Edition here’s what my hand can do for Angelo Seminara, do you like it?

(Option 2) Facebook:
1.       Go to Davines official Facebook Page (http://www.facebook.com/davinesofficial) and become FAN by clicking on
2.       upload the picture directly on Davines Official Facebook Page and tag @Davines Official Facebook page and @Davines Parma profile
OR
3.       upload the picture on your Facebook Profile/Page and make sure you tagged @Davines Official Facebook page and @Davines Parma profile
4.       Add the following message: Flamboyage Limited Edition, here’s what my hand can do for Angelo Seminara, do you like it?

(Option 3) Twitter:

1.       Log in with your Twitter account
2.       Follow @Davines Official on Twitter
3.      Send your picture adding “#Flamboyage Limited Edition here’s what my hand can do for Angelo Seminara @DavinesOfficial like it?”

(Option 4) Pinterest

1.       Log in with your Pinterest account
2.       Follow @Davines Official on Pinterest and check out Flamboyage Limited Edition Board
3.    Pin your picture to Davines with this comment: “#Flamboyage Limited Edition here’s what my hand can do for Angelo Seminara  @DavinesOfficial like it?”
4.    RePin, Like, Comment and let us know your favourite

Angelo Seminara will select your ideas and will choose the one that will be used to personalize the 1st Flamboyage Limited Edition (which will be launched next year – beginning of 2013)

Can’t wait to see your work!!!

Video message by Angelo Seminara available here

Hello Davines Community!

I want to talk to all of you about a project, I have an idea in mind and I really appreciate if you could help me.

All of you know that we have created Flamboyage Meche, this innovative tool that continues to have great success thanks to the amazing natural colour results that it gives to the hair.

What I want to ask you is your own contribution to make this tool special and unique by personalizing it with a  drawing on the Flamboyage Meche.

See the example and get inspired!!!

I’ve made my Flamboyage Meche, could you make your own one and post it on Facebook?

Be creative! I will choose the best idea you’re able to create and this one will became the new Flamboyage Meche Limited Edition!!!!

Good luck and may the best win!
See you

Angelo Seminara

p.s. Send your images before the 10th of September, all details on “How to partecipate” click here

Watch the Video

Iconic, or rather pure inspiration. This is how Angelo Seminara talks about Living Jewels: “I always try to look at things not so much as a hairdresser, but more as an artist: what I want to try and do is never forget the woman and her beauty, but always try to focus on her hair and how it can enhance her beauty.
When Davines asked me to produce an iconic collection for the new colour concept, I wanted to create something really unique, with unique colours on hair, working with new methods and techniques.”

“To create this collection lengthy and intense experimentation was necessary. Experimentation is at the basis of my work and I am inspired mainly by nature with all its elements: vegetable, animal and mineral.
After carrying out a lot of research, I decided to draw inspiration from the world of beetles: small insects of extraordinarily bright colours so startling as to seem real living jewels.  Hence the collection’s name “Living Jewels”.
The world of insects summarises and enhances the creative powers of nature offering unmatched chromatic suggestions.
It is a continuous change, the perfect combination of colours, shapes and light: an intelligent and spontaneous triumph created daily by carotenoids and melanins.
We have tried to reproduce these shades and our joint commitment has led to an inspiring result where colourful sparks shine on the hair giving rise to a natural iridescence that impacts different lengths, volumes and textures. Multifaceted daring, but  perfectly realistic colours that look like a reflection created by sunlight. Gold, copper, emerald and sapphire are shed on free and vibrant hairstyles: geometrical and layered bobs with rigorous or untidy fringes, fluent hair with enhanced lengths and finally a frizzy style with great volume animated by contrasts in sunny shades.
A fusion of matter and colour that literally casts light onto the beauty of the woman wearing it, bestowing on her the charm of a natural miracle with a profound liaison with Davines “sustainable beauty”, which is the synthesis of creativity and respect for nature in all its marvellous expressions.

Davines’ “Sustainable Beauty” is not a mere proposal, but a tangible element resting on specific pillars: Nature, Mankind and Technology. The harmony between these elements gives rise to a profound wisdom in the use of resources, a sensitivity towards true human needs, and the ability to combine performance and wellbeing through innovation and the search for solutions that are increasingly more connected to the natural world.
All this is NATURALTECH, a complete program of curative solutions for all hair and scalp problems that brings together formulas inspired by naturalness and safety with special methods of use involving hairdresser and client in a true wellbeing journey.
The renovation principles are rigorous: simplicity, performance, pleasantness and design.

Simplicity
Maintaining the division into families dedicated to different problems, the new NATURALTECH range develops into 7 specific directions (ENERGIZING, NOURISHING, PURYFYING, REBALANCING, DETOXYFYING, WELL BEING and the brand new CALMING, dedicated to sensitive scalp problems) with an assortment optimised in performances and ease of use, and the possibility of combining the various treatments according to the needs.
For this reason and for the first time, Davines presents its 4 Superactive: hyperactive concentrates that ensure exceptional problem-specific performances. A priceless resource to favour the hairstylists’ work, underlining their professional competence and simplifying problem-specific solutions.

Performance
The formula has been revolutionised with the introduction of new active ingredients, in particular phytoceuticals: exclusively vegetable organic components with a very high antioxidant, anti-inflammatory, anti-free radical power, so far only used in the food sector.  In this all-natural prospect, substances like SLES, SLS and parabens have been eliminated.

Pleasantness
The products’ sensory approach has been enhanced to make it more sophisticated and decisive through textures extremely pleasant to the touch, such as softer foams, and using refined essential oils distilled from aromatic herbs that enrich the sense of naturalness and wellbeing by improving the products’ performance.
A pleasure to be discovered also through the 3 new massages, tailor-made for a multi-cultural approach that wisely combines East and West in a simplified and shortened version that does not at all subtract effectiveness and relaxation to the client.   A 360° sensory experience that optimises the cosmetic effect contributing to the elimination of daily stress.

Design
The development of a straightforward and non-conventional communication enhances all the characteristics of the NATURALTECH line by adding a strong appeal to the eyes of professionals and end consumers.
The hand-made drawings are the line’s soul and express through unprecedented symbols the concept of union between mankind, nature and technology.  Each family is characterised by a drawing with a specific symbolic value that makes every proposal increasingly more attractive:
Energizing: the dragon is an allegory for strength and vitality.
NOURISHING: wheat fields are the emblem of nutrition
PURIFYING: snow covered mountains are the symbol of purity
REBALANCING: a scale expressing balance
DETOXIFYING: flying cities, ideal meeting places for mankind and nature
WELLBEING: Birds are the sentries of the health of the environment
CALMING: Banyan tree are the oriental symbol of meditation

The line’s packaging draws inspiration from ancient pharmacy, as a symbol of accurate artisan research linked to the natural world, recalled by amber colour bottles in light plastic or glass, which ensures product preservation whilst minimising environmental impact. Boxes, in FSC certified recycled paper, free from glue, paint and ink, highly biodegradable, in line with the same sustainability concept.

The material things carried out are ascertained by specific “Indicators”, internal auto-control tools that have been monitoring company loyalty to Sustainable Beauty since 2007.

Davines has in fact availed itself of SUSTAINABILITY PERFORMANCE INDICATORS to measure three macro-areas identified as an internal sustainability “thermometer”: waste production, use of resources and ethics.

The first two areas are aimed at minimizing our environmental impact in order

not to jeopardise the availability of resources today and in the future.  Indicators are recording a positive trend: decreasing water use and waste production; increasing use of natural ingredients with a +16% of ingredients from organic farming!

Instead, ethics refers to the quality of human and labour relations, as well as to the freedom of creation and expression, which is at the basis of our pioneering spirit. In Davines every idea is born free and develops with authenticity.

What are our plans for the future?

Continue investing in sustainability, strengthening the positive results achieved and opening new areas of interest, remaining loyal to the spirit of continuous improvement that is part of the company’s DNA.

According to top color pros, honey hues are the “it” shades for fall. Get a jumpstart on the season with this how-to from Davines. Part a horizontal section from one temple to the other and from ear to ear, creating a horizontal band. Divide this section into 1-inch vertical subsections. Lift every other section 45-degrees and place on foils. Starting near the roots, bleach with 20g. L’Art Decolor White Hair Bleaching Paste + 35g. Activation Source 20 vol. + 10 drops Glorifying Elixir Anti Age. Lift to a level 9/10 (about 25 minutes.) Work in a clockwise direction, overlapping the foils. Next, create a horizontal section from the nape to the top of the ears. Again, divide into vertical subsections then repeat the technique and the pattern previously described, but work in a counter-clockwise circular movement. Take a large square section on the top of the head and divide into vertical subsections, repeating the same technique and pattern, working in a clockwise direction. Wash with Davines Essential Haircare Nounou Shampoo and Conditioner. To achieve a golden effect, tone with 40g. Finest Pigments Pearl + 5g. Finest Pigments Golden. Check visually up to 20 minutes. Learn more trends at the Davines World Wide Hair Tour in Miami! Get your tickets now!

Who wouldn’t adore curls this luxurious, springy and voluminous? This heavenly style was created by ION Studio’s Marcos Diaz for the Billy Reid fall/winter 2011 show. It’s a stunning option for clients who prefer to wear their hair loose but with plenty of elegant glamour. To create the look, first prep with Davines’ Defining Texturizer and blow-dry the hair completely. Next, spritz with Davines For Wizards No. 14 Sea Salt Primer to help build in texture and volume. Wrap sections of hair around a 1½-inch curling iron and allow the hair to set for 20 minutes before brushing it out into gentle waves. Finish with Davines For Wizards No. 13 Mat Forming Ground to keep frizz and flyaways at bay. Davines is looking for hairdressers who love uniqueness. Are you one of them? Learn more!

The NÁTTÚRA woman is ethereal and diaphanous, an expression of the serene and peaceful strength of a goddess who stands above space and time. A beauty that does not need to be seductive as it embodies the essence of nature. Wind, fire and ice: these are the primal forces that move her  akin to a Nordic legend of dragons, enchanted forests and snowy landscapes. Her colours are as warm, pure and enveloping as those that are created by the spring and summer light.

Timeless, minimalist yet highly impressive, the work of Angelo Seminara transmits emotions: the beauty is achieved through simplicity. The nature of Iceland provides the inspiration that emerges in his artistic creations due to the particular texture and evocative use of colour, made possible by the skilful use of Davines Colour space products  (Mask, L’ Art Decolour, Finest Pigments, Alchemic).

The burn’t colours of nature are recreated through contrasts of copper and ash tones, colours that recall the effect of sunlight  penetrating through the woods. Short geometric  cuts with an androgynous feel become eccentric and soft looks. The image of  trees stirred by the wind on a sunny day of spring becomes the inspiration for a long haircut with faded colours, made dynamic with harmonic motion. Blonde veils over-layed on dark bases suggest a frozen feeling, a versatile classic medium-length cut is embellished with voluminous texture on the tips and animated by  transversal bleaching that weave patterns throughout the hair; the cuts common for Scandinavian children during the 1960s provide the inspiration for a bob with a short fringe and a two-tone colour to give depth to the look .

The first collection conceived by Davines’ new artistic director distinguishes itself for its refinement, simplicity and elegance, qualities that are expressed through a love for nature that marries perfectly Davines’ philosophy of Sustainable Beauty.

Less raw material is possible so as not to burden on natural resources.
For example, by using fewer raw materials, we were able to reduce 33.3% the amount of plastic used for litre size bottles of Davines / Essential Haircare.
Another strategy consists in simplifying the packaging system.
We did this for our Finest Pigments and Authentic Formulas lines, by applying  multi-page labels directly on the packaging avoiding an additional external box.
And if the outer package is really necessary?

It comes from suppliers that are close to the packing site To control the pollution generated from transportation. Among close suppliers we favour those certified for renewable source usage, recovery of water or use, for example, FSC paper.

It can be reused The packaging will last longer if it is created with a reusable purpose.  Our “success story” are Davines/Essential Haircare bottles; they are certified food grade packaging and this means that they can be reused even in the freezer and in the microwave. Can you imagine a better recycling container? With a smaller expenditure of energy?

To all these attentions we add a pinch of ingenuity and small technical tricks such as logistical optimisation; Energy savings within the production chain and the selection of biodegradable materials.

For instance, all Naturaltech cases are made of compostable paper.

Finally we shall not omit to recall that all Davines products are realised with 100% clean Energy produced by the sun, the wind and the water.

In Davines the wrapping is also a factor in Sustainability.

For more info on Davines sustainables projects visit the Our Story section on Davines.com

Born in Italy but resident abroad for quite some time, with a cosmopolitan spirit and frequently inspired by Nature, Angelo Seminara has become a figure of reference in international hair-styling thanks to his talent and a series of more and more illustrious alliances, first and foremost Trevor Sorbie, for whom he worked as international creative director.

Amongst the scores of acknowledgments Angelo has obtained over his already long career, the one that stands out is “British Hairdresser of the Year” 2010, a prize he had already won in 2007 and equivalent in terms of prestige to an Oscar for an actor.

His highly particular way of treating hair like a fabric allows him to push style to the very limits, bringing to life creations that are constantly innovative. In Angelo Seminara’s works, passion and inspiration blend to bring back the hair’s natural beauty under the suggestive effect of his touch. Thanks to his work backstage at fashion shows in Paris, New York, London and Milan, and his collaboration with high fashion stylists such as Chanel, Hermes, Dolce & Gabbana, and Vivienne Westwood, Angelo has won well-deserved international recognition.

His refined and much sought-after taste coupled with his love for Nature, form a happy marriage with Davines’ philosophy of Sustainable Beauty, something already evident in Náttúra, the first collection he has realized in his new role as art director.

This collection, characterized by diaphanous simple images, is Angelo’s tribute to the beauty of Nature in Iceland (Náttúra in the local language), already so predominant that it has no need to mesmerize in order to be striking. In Iceland both spring and summer offer colours that are pure and clean, warm and enchanting; each of them revealing chromatic facets and games of light in total harmony with the landscape.

Náttúra tells of a woman who is strong and imperturbable, essential and utterly beautiful, ethereal and timeless. The light of early summer, filtering through solar lenses, enfolds and warms her, while contrasts remain blurred.

Along with Davines, Angelo Seminara will be one of the leading lights at the On Hair Industry show scheduled for the 2011 edition of Cosmoprof at Bologna, Italy.

More info on Angelo Seminara show at Cosmoprof