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Natural and absolutely unique: every woman’s aspiration to beauty comes to life in the new Flamboyance Diva S/S 2012 collection signed by Davines Artistic Director, Angelo Seminara. A daily splendor drawing inspiration from the great style icons from the past, without falling into any of the Hollywood clichés, but grasping all their refinement, revisited in simple, contemporary and easy-to-wear looks.

Flamboyance Diva is dedicated to women who are committed to living their daily challenges with the desire to feel special without looking artificial, who enhance their uniqueness in a simple and spontaneous way, thanks to choices of styles in harmony with their essence.  Women who stand out with a charisma that goes beyond fashions: the character of Lauren, a medium-long haircut proposed in three styling versions ranging from wavy to pluckily curly; the essentiality of Audrey, a daring extra-short cut with tidy or untidy up-styled fringe; the sensuality of Brigitte, a profusion of free-falling hair or up-styles gather with apparent carelessness; the liveliness of Marylin, medium-length waves, sometimes more defined, soft or vibrating.
Touches of style that give rise to images of great intensity, built on light and organic shapes combined with fresh and feminine nuances, enhanced by the neutral tones of garments and the graphic impact of make-up, with strongly marked magnetic eyes and soft, natural looking lips.

The secret of this new application of Flamboyance is the sense of natural refinement interpreted in warm tone on tone nuances (light copper, peach, tobacco, sand, honey ) that celebrates an easy-chic woman, focusing once again on the revolutionary Flamboyage colour service.

Credits:
Artistic Director: Angelo Seminara
Colour specialist: Edoardo Paludo:
Photographer: Andrew O’Toole
Make up Artist: Anita Keeling
Stylist: Georgie Macintrye
Video Production: Colin Newman and David Baird, Accentuate UK Ltd

Innovation never arises out of chance, but from a repetition of reality that is carefully observed from a different perspective.  This is the origin of Flamboyage, the innovative colour service that enhances natural reflects by spontaneously blending bright and saturated tones with natural bases, to create super-rich reflect patterns all along the hair length, whilst offering unprecedented creative freedom to hairdressers and colourists.

Personally designed by Angelo Seminara, this innovative colour service is offered exclusively to Davines salons thanks to Flamboyage Meche, an unprecedented tool for a new and revolutionary approach to colour.

This is a practical adhesive strip that provides precise and creative colouring, selecting and isolating with a simple and fast gesture a small random amount of hair that firmly adheres to the strip, to become a new working surface.

Unlike other colour accessories currently on the market (aluminium foils, strips in various materials, etc.), Flamboyage Meche enables not only isolation, but also and especially the selection of a small and random amount of hair to be coloured.

With the help of this new colour tool, the colourist can achieve and easily repeat chromatic results that are unattainable when working free-hand along the hair length.

Furthermore, thanks to its transparency, it is easy to check the development of colour during the processing time.

Flamboyage Meche is a versatile, practical and simple tool used to achieve extremely natural-looking results both with bright and creative bleaching and toning works performed with the L’Art Decolor products, as well as with soft colour works carried out using the wide range of Mask nuances.

The new Flamboyage colour service guarantees a diffused and harmonious chromatic result all along the hair length and minimises the regrowth effect.

Exclusively for Davines Salons

visit: http://davines.com/flamboyage/

For more info: flamboyageuk@davines.it