Video message by Angelo Seminara available here

Hello Davines Community!

I want to talk to all of you about a project, I have an idea in mind and I really appreciate if you could help me.

All of you know that we have created Flamboyage Meche, this innovative tool that continues to have great success thanks to the amazing natural colour results that it gives to the hair.

What I want to ask you is your own contribution to make this tool special and unique by personalizing it with a  drawing on the Flamboyage Meche.

See the example and get inspired!!!

I’ve made my Flamboyage Meche, could you make your own one and post it on Facebook?

Be creative! I will choose the best idea you’re able to create and this one will became the new Flamboyage Meche Limited Edition!!!!

Good luck and may the best win!
See you

Angelo Seminara

p.s. Send your images before the 10th of September, all details on “How to partecipate” click here

Watch the video

Natural and absolutely unique: every woman’s aspiration to beauty comes to life in the new Flamboyance Diva S/S 2012 collection signed by Davines Artistic Director, Angelo Seminara. A daily splendor drawing inspiration from the great style icons from the past, without falling into any of the Hollywood clichés, but grasping all their refinement, revisited in simple, contemporary and easy-to-wear looks.

Flamboyance Diva is dedicated to women who are committed to living their daily challenges with the desire to feel special without looking artificial, who enhance their uniqueness in a simple and spontaneous way, thanks to choices of styles in harmony with their essence.  Women who stand out with a charisma that goes beyond fashions: the character of Lauren, a medium-long haircut proposed in three styling versions ranging from wavy to pluckily curly; the essentiality of Audrey, a daring extra-short cut with tidy or untidy up-styled fringe; the sensuality of Brigitte, a profusion of free-falling hair or up-styles gather with apparent carelessness; the liveliness of Marylin, medium-length waves, sometimes more defined, soft or vibrating.
Touches of style that give rise to images of great intensity, built on light and organic shapes combined with fresh and feminine nuances, enhanced by the neutral tones of garments and the graphic impact of make-up, with strongly marked magnetic eyes and soft, natural looking lips.

The secret of this new application of Flamboyance is the sense of natural refinement interpreted in warm tone on tone nuances (light copper, peach, tobacco, sand, honey ) that celebrates an easy-chic woman, focusing once again on the revolutionary Flamboyage colour service.

Credits:
Artistic Director: Angelo Seminara
Colour specialist: Edoardo Paludo:
Photographer: Andrew O’Toole
Make up Artist: Anita Keeling
Stylist: Georgie Macintrye
Video Production: Colin Newman and David Baird, Accentuate UK Ltd

Watch the Video

Iconic, or rather pure inspiration. This is how Angelo Seminara talks about Living Jewels: “I always try to look at things not so much as a hairdresser, but more as an artist: what I want to try and do is never forget the woman and her beauty, but always try to focus on her hair and how it can enhance her beauty.
When Davines asked me to produce an iconic collection for the new colour concept, I wanted to create something really unique, with unique colours on hair, working with new methods and techniques.”

“To create this collection lengthy and intense experimentation was necessary. Experimentation is at the basis of my work and I am inspired mainly by nature with all its elements: vegetable, animal and mineral.
After carrying out a lot of research, I decided to draw inspiration from the world of beetles: small insects of extraordinarily bright colours so startling as to seem real living jewels.  Hence the collection’s name “Living Jewels”.
The world of insects summarises and enhances the creative powers of nature offering unmatched chromatic suggestions.
It is a continuous change, the perfect combination of colours, shapes and light: an intelligent and spontaneous triumph created daily by carotenoids and melanins.
We have tried to reproduce these shades and our joint commitment has led to an inspiring result where colourful sparks shine on the hair giving rise to a natural iridescence that impacts different lengths, volumes and textures. Multifaceted daring, but  perfectly realistic colours that look like a reflection created by sunlight. Gold, copper, emerald and sapphire are shed on free and vibrant hairstyles: geometrical and layered bobs with rigorous or untidy fringes, fluent hair with enhanced lengths and finally a frizzy style with great volume animated by contrasts in sunny shades.
A fusion of matter and colour that literally casts light onto the beauty of the woman wearing it, bestowing on her the charm of a natural miracle with a profound liaison with Davines “sustainable beauty”, which is the synthesis of creativity and respect for nature in all its marvellous expressions.

For his latest collection Angelo Seminara, Davines Artistic Director has drawn inspiration from a dynamic, yet elegant and feminine beauty that is typically “femme de Paris”.

The naturalness, resulting from a careful study of form and colour, is the inspiration and distinctive sign that Angelo represents in a model of contemporary woman, who is harmonious and sensual, spontaneous and nonchalant chic.

The Flamboyance Collection, that for the first time present the innovative colour technique Flamboyage, expresses itself through a series of proposals in different lengths, with daring haircut solutions, designed to enhance the natural movement of hair, spirited by the shades of saturated and bright nuances that have been harmoniously and elegantly developed on some of the most common natural bases: cold brown, dark blond and hazel.

A short cut develops with versatile layered lengths, asymmetric shapes enhanced by copper tones, and is interpreted in two interesting styling solutions: a more sophisticated look and one that is definitely Rock’n Roll.

A second, even shorter and more daring cut is developed on a bleached, almost white base, to be worn with a wild-looking fringe forward or combed backward with gel (For Wizards n.11 Instant Grip Glue).

The long cuts range from a dark straight symmetric cut with middle parting and diagonally defined lengths for a strong graphic look with a wavier, yet elegantly refined styling, to a warm and luminous blond cut with an imposing fringe and soft animated lengths that is interpreted in a grunge look, a posh version and a chic up style with maxi-chignon.

Flamboyance by Angelo Seminara symbolizes strong personality, yet essentially simple haircuts. The result is an easy-to-wear collection, which is at the same time extraordinarily innovative and surprising.

Watch Flamboyance video on youtube

Credits:

Photograper : Andrew O’Toole

Hairstyle: Angelo Seminara per Davines

Colour specialist: Edoardo Paludo

Make up: Denise Rabor

Styling: Georgie Macintrye

Innovation never arises out of chance, but from a repetition of reality that is carefully observed from a different perspective.  This is the origin of Flamboyage, the innovative colour service that enhances natural reflects by spontaneously blending bright and saturated tones with natural bases, to create super-rich reflect patterns all along the hair length, whilst offering unprecedented creative freedom to hairdressers and colourists.

Personally designed by Angelo Seminara, this innovative colour service is offered exclusively to Davines salons thanks to Flamboyage Meche, an unprecedented tool for a new and revolutionary approach to colour.

This is a practical adhesive strip that provides precise and creative colouring, selecting and isolating with a simple and fast gesture a small random amount of hair that firmly adheres to the strip, to become a new working surface.

Unlike other colour accessories currently on the market (aluminium foils, strips in various materials, etc.), Flamboyage Meche enables not only isolation, but also and especially the selection of a small and random amount of hair to be coloured.

With the help of this new colour tool, the colourist can achieve and easily repeat chromatic results that are unattainable when working free-hand along the hair length.

Furthermore, thanks to its transparency, it is easy to check the development of colour during the processing time.

Flamboyage Meche is a versatile, practical and simple tool used to achieve extremely natural-looking results both with bright and creative bleaching and toning works performed with the L’Art Decolor products, as well as with soft colour works carried out using the wide range of Mask nuances.

The new Flamboyage colour service guarantees a diffused and harmonious chromatic result all along the hair length and minimises the regrowth effect.

Exclusively for Davines Salons

visit: http://davines.com/flamboyage/

For more info: flamboyageuk@davines.it

The NÁTTÚRA woman is ethereal and diaphanous, an expression of the serene and peaceful strength of a goddess who stands above space and time. A beauty that does not need to be seductive as it embodies the essence of nature. Wind, fire and ice: these are the primal forces that move her  akin to a Nordic legend of dragons, enchanted forests and snowy landscapes. Her colours are as warm, pure and enveloping as those that are created by the spring and summer light.

Timeless, minimalist yet highly impressive, the work of Angelo Seminara transmits emotions: the beauty is achieved through simplicity. The nature of Iceland provides the inspiration that emerges in his artistic creations due to the particular texture and evocative use of colour, made possible by the skilful use of Davines Colour space products  (Mask, L’ Art Decolour, Finest Pigments, Alchemic).

The burn’t colours of nature are recreated through contrasts of copper and ash tones, colours that recall the effect of sunlight  penetrating through the woods. Short geometric  cuts with an androgynous feel become eccentric and soft looks. The image of  trees stirred by the wind on a sunny day of spring becomes the inspiration for a long haircut with faded colours, made dynamic with harmonic motion. Blonde veils over-layed on dark bases suggest a frozen feeling, a versatile classic medium-length cut is embellished with voluminous texture on the tips and animated by  transversal bleaching that weave patterns throughout the hair; the cuts common for Scandinavian children during the 1960s provide the inspiration for a bob with a short fringe and a two-tone colour to give depth to the look .

The first collection conceived by Davines’ new artistic director distinguishes itself for its refinement, simplicity and elegance, qualities that are expressed through a love for nature that marries perfectly Davines’ philosophy of Sustainable Beauty.

Born in Italy but resident abroad for quite some time, with a cosmopolitan spirit and frequently inspired by Nature, Angelo Seminara has become a figure of reference in international hair-styling thanks to his talent and a series of more and more illustrious alliances, first and foremost Trevor Sorbie, for whom he worked as international creative director.

Amongst the scores of acknowledgments Angelo has obtained over his already long career, the one that stands out is “British Hairdresser of the Year” 2010, a prize he had already won in 2007 and equivalent in terms of prestige to an Oscar for an actor.

His highly particular way of treating hair like a fabric allows him to push style to the very limits, bringing to life creations that are constantly innovative. In Angelo Seminara’s works, passion and inspiration blend to bring back the hair’s natural beauty under the suggestive effect of his touch. Thanks to his work backstage at fashion shows in Paris, New York, London and Milan, and his collaboration with high fashion stylists such as Chanel, Hermes, Dolce & Gabbana, and Vivienne Westwood, Angelo has won well-deserved international recognition.

His refined and much sought-after taste coupled with his love for Nature, form a happy marriage with Davines’ philosophy of Sustainable Beauty, something already evident in Náttúra, the first collection he has realized in his new role as art director.

This collection, characterized by diaphanous simple images, is Angelo’s tribute to the beauty of Nature in Iceland (Náttúra in the local language), already so predominant that it has no need to mesmerize in order to be striking. In Iceland both spring and summer offer colours that are pure and clean, warm and enchanting; each of them revealing chromatic facets and games of light in total harmony with the landscape.

Náttúra tells of a woman who is strong and imperturbable, essential and utterly beautiful, ethereal and timeless. The light of early summer, filtering through solar lenses, enfolds and warms her, while contrasts remain blurred.

Along with Davines, Angelo Seminara will be one of the leading lights at the On Hair Industry show scheduled for the 2011 edition of Cosmoprof at Bologna, Italy.

More info on Angelo Seminara show at Cosmoprof

A synthesis of lines and volumes inspired by renowned graphics and design, skilfully blended with photographic rigour and reference to pop icons, against the background of 1960s free expression, is what lies behind the new Autumn/Winter 2010/11 Davines Collection. A collection that declares its elegantly impudent style starting from its name “Quiff”, chosen by its creator, Tim Hartley, in collaboration with Brian Suhr. It is precisely the element of the fringe, inspired by the shapes of Serge Mouille’s curvilinear lacquered lamps, which is the fulcrum around which the different lengths and variants in cuts are arranged, redefined by the graphics-inspired geometric shapes and colours of Saul Bass. 

We begin with a short cut with lateral commas that frame the face, and a symmetrical curved fringe underlined by a cherry-red flash, which reinterprets the minimalism of Twiggy and Edie Sedgwick with all the chromatic potency of Pop Art. The characteristic of the medium cut is rigour, in a stylistic memento of Patti Smith, where the markedly horizontal fringe ends up virtually covering the eyes, while the curved line defines the perimeter with movement at the back, on top of a dark base that confers depth, emboldened by a deep blue. The long cut goes even further by subverting the play of proportions, combining a composite fringe with an oversize length and steering the chromatic choice towards bright coppery shades to recall the stylistic revolution of Jane Birkin.

The end result is a dazzling, many-sided vision in the different styling proposals for each cut, dedicated to a strong-willed, steadfast woman, enhanced by a formally rigorous visual style determined by strong contrasts of light and strict geometry, and inspired by the photography of Herb Ritts and the world of cinema, to make a woman outright master of her own destiny.

A vision utterly lacking in nostalgic connotations, that embraces the revolutionary valence of changes to look to the future through images and material of striking effect, ready to amaze the client with proposals of an unquestionably expressive power.

The Infinite Variety collection, created in collaboration with Tim Hartley, draws inspiration from some of the great artists to create a series of iconic images in which colour is the undisputed protagonist.
The first reference the latest Davines collection gets inspiration from is the use of colour that made Andy Warhol so famous. Who can’t remember that famous picture of Marylin Monroe reproduced in umpteen colour combinations? The second inspiration is from the Bauhaus with its shape and colour symbolism.  Tim Hartley refers to this concept when he says: “I wanted the cut to be a neutral yet characterising canvas for subsequent technical work, showing the fusion between geometry and the power of colour”. His muse is Louise Brooks who made the bob famous in the 20s, a versatile, feminine and always modern cut; just like Charlotte Perriand, immortalised with a marvellous bob on an LC4 chaise longue by Le Corbusier.
Infinite Variety proposes a number of pictures of the model where colour is the main protagonist: from the first in black and white with her natural hair colour, to the next in a romantic pastel blonde.
Then punk pink turns the model into a Young Rebel while pure red gives us her a “film star” version and elegant brown makes her a Femme Fatale.
The last step in this metamorphosis is luminous black, the Urban chic Gothic style’s extreme glamour weapon.

For more info on Davines Infinite Variety visit the Collection section on Davines.com