Joico International Artistic Director Damien Carney’s collections are inspiring and trendsetting works of art. He is successful at bringing his vision to life because he looks at the big picture, communicates effectively with his photographer and imagines what each hairstyle will look like through the lens of a camera. Damien is also cognizant of the amount of product he uses on the hair and only uses enough to get the job done. Use too much and the hair will look stiff and phony on camera, he says. When creating your own works of art, Damien advises to start slowly and apply your product lightly. Remember, you can always add more but once you’ve applied too much, it’s hard to go back. Also, it’s often necessary to restyle the hair many times during a shoot, so be sure the hair is never too solid or stiff to manipulate, which can happen if you apply too much styling product or hairspray at one time. If you keep these tips in mind then your collections may one day grace the pages of behindthechair.com On Paper too! Win a FREE Joico J-Cut DVD featuring Damien Carney!