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Iconic, or rather pure inspiration. This is how Angelo Seminara talks about Living Jewels: “I always try to look at things not so much as a hairdresser, but more as an artist: what I want to try and do is never forget the woman and her beauty, but always try to focus on her hair and how it can enhance her beauty.
When Davines asked me to produce an iconic collection for the new colour concept, I wanted to create something really unique, with unique colours on hair, working with new methods and techniques.”

“To create this collection lengthy and intense experimentation was necessary. Experimentation is at the basis of my work and I am inspired mainly by nature with all its elements: vegetable, animal and mineral.
After carrying out a lot of research, I decided to draw inspiration from the world of beetles: small insects of extraordinarily bright colours so startling as to seem real living jewels.  Hence the collection’s name “Living Jewels”.
The world of insects summarises and enhances the creative powers of nature offering unmatched chromatic suggestions.
It is a continuous change, the perfect combination of colours, shapes and light: an intelligent and spontaneous triumph created daily by carotenoids and melanins.
We have tried to reproduce these shades and our joint commitment has led to an inspiring result where colourful sparks shine on the hair giving rise to a natural iridescence that impacts different lengths, volumes and textures. Multifaceted daring, but  perfectly realistic colours that look like a reflection created by sunlight. Gold, copper, emerald and sapphire are shed on free and vibrant hairstyles: geometrical and layered bobs with rigorous or untidy fringes, fluent hair with enhanced lengths and finally a frizzy style with great volume animated by contrasts in sunny shades.
A fusion of matter and colour that literally casts light onto the beauty of the woman wearing it, bestowing on her the charm of a natural miracle with a profound liaison with Davines “sustainable beauty”, which is the synthesis of creativity and respect for nature in all its marvellous expressions.

OI/OIL Absolute beautifying potion enters the Essential Haircare line, combining the Renaissance-like artisan care and the Mediterranean scents with a vision inspired by the ancient oriental tradition.

The OI oil is a true beauty potion born from  the harmony between opposing elements that complement one another. Inspired by the feminine and masculine principles, which are the foundation of universal life, are connected to the deep meaning of the twin and opposing cosmic forces of Yin and Yang, to the binary code at the root of the modern digital revolution, and finally to the Alfa and Omega of any cosmetic need for hair.

 OI/OIL

Multi-functional treatment oil for universal use. for an untangling, anti-frizz and protective effect that reduces drying times, or on dry hair for a shiny and soft finish. 

The special formula contains Roucou oil from the Amazon rich in restructuring, growth-stimulating  and anti-oxidant  properties.

Designed with a focus on sustainability, starting from the formula with Roucou oil from fair trade, this new product carries on Davines’ commitment to environmental protection, a pledge that the Davines / Essential Haircare line has always promoted.

The elegant and highly distinctive packaging is in fact created with low environmental impact. With the participation in the LifeGate Zero Impact project Davines reduces and offsets the carbon dioxide emissions from the manufacturing of the packaging for the whole line, by creating and protecting new forests in Italy and Madagascar.

Learn how to use the new Davines Essential Haircare OI / OIL following the advices of Angelo Seminara.

The material things carried out are ascertained by specific “Indicators”, internal auto-control tools that have been monitoring company loyalty to Sustainable Beauty since 2007.

Davines has in fact availed itself of SUSTAINABILITY PERFORMANCE INDICATORS to measure three macro-areas identified as an internal sustainability “thermometer”: waste production, use of resources and ethics.

The first two areas are aimed at minimizing our environmental impact in order

not to jeopardise the availability of resources today and in the future.  Indicators are recording a positive trend: decreasing water use and waste production; increasing use of natural ingredients with a +16% of ingredients from organic farming!

Instead, ethics refers to the quality of human and labour relations, as well as to the freedom of creation and expression, which is at the basis of our pioneering spirit. In Davines every idea is born free and develops with authenticity.

What are our plans for the future?

Continue investing in sustainability, strengthening the positive results achieved and opening new areas of interest, remaining loyal to the spirit of continuous improvement that is part of the company’s DNA.

It was the first attempt to materially combine beauty, business and sustainability in line with the company’s values.

The idea was simple and based on the salons’ spirit of collaboration and far-sightedness and on people’s growing environmental sensibility. The salons involved had a special opening on Monday, 15 November 2010, to offer a haircut and styling in exchange for a voluntary contribution by the client which was not kept by the salon, but entirely donated to the Zero Impact® project of LifeGate.  To all participating salons Davines offered a free information and advertising campaign.

The event’s success was extraordinary: 210 salons collected enough funds to create and protect more than 11 hectares of forests in the Valle del Ticino Park, declared “Biosphere Reserve” by UNESCO. This event was spontaneously promoted by private individuals and journalists, in particular on the web through blogs and green websites.

It brought confirmation that ideals can become true, catalyse consensus and arouse the enthusiasm of those involved.

The event was recently repeated in the USA and Canada, where the 1st Sustainable Beauty Day was held on 20 June 2011 with great attendance figures and wide acclaim, which went to confirm the success of the model and the possibility of exporting it to all Davines offices worldwide.

The proceeds from the day were entirely donated to the “Sustainabilitree” project organised by The Fruit Tree Planting Foundation for planting fruit trees in the Sofala province of Mozambique, Africa, at the end of the year.

A wide-ranging sustainable choice because by planting orchards you improve land, air and water, you provide fruit to local people and you offer an agricultural heritage for future generations!

In the meantime, preparations for the 2^nd Sustainable Beauty Day in Italy are in full swing. It will take place at the beginning of next year on Monday 13 February 2012, a date that will not go unnoticed and that promises to repeat its past success.

The NÁTTÚRA woman is ethereal and diaphanous, an expression of the serene and peaceful strength of a goddess who stands above space and time. A beauty that does not need to be seductive as it embodies the essence of nature. Wind, fire and ice: these are the primal forces that move her  akin to a Nordic legend of dragons, enchanted forests and snowy landscapes. Her colours are as warm, pure and enveloping as those that are created by the spring and summer light.

Timeless, minimalist yet highly impressive, the work of Angelo Seminara transmits emotions: the beauty is achieved through simplicity. The nature of Iceland provides the inspiration that emerges in his artistic creations due to the particular texture and evocative use of colour, made possible by the skilful use of Davines Colour space products  (Mask, L’ Art Decolour, Finest Pigments, Alchemic).

The burn’t colours of nature are recreated through contrasts of copper and ash tones, colours that recall the effect of sunlight  penetrating through the woods. Short geometric  cuts with an androgynous feel become eccentric and soft looks. The image of  trees stirred by the wind on a sunny day of spring becomes the inspiration for a long haircut with faded colours, made dynamic with harmonic motion. Blonde veils over-layed on dark bases suggest a frozen feeling, a versatile classic medium-length cut is embellished with voluminous texture on the tips and animated by  transversal bleaching that weave patterns throughout the hair; the cuts common for Scandinavian children during the 1960s provide the inspiration for a bob with a short fringe and a two-tone colour to give depth to the look .

The first collection conceived by Davines’ new artistic director distinguishes itself for its refinement, simplicity and elegance, qualities that are expressed through a love for nature that marries perfectly Davines’ philosophy of Sustainable Beauty.

Prive El Dorado Hills

Salorah Beauty Salon in El Dorado Hills, CA your central location for all your hair and skin needs and treatments is now caring the Prive Brand. As seen on the Oprah, Regis and Kelly, VH1, Access Hollywood, Style her famous, split ends and much more is now available at your local Hair Salon in EDH. Stop by and see what we have to offer from PRIVE and our other products as well.

Here is a little information about Prive Products from their website at: http://www.priveproducts.com/index.php

They have the HAIR COLLECTION: Cleaning & Conditioning, Treatment, Styling and finishing products available.

Stop by the Salon and learn more about their products and more about the salon.

Thanks,

Emmy